The report about the visit of the Tanzania Breweries limited from the student of Dar es Salaam School of Journalism which is located at Ilala Shariff Shamba, Basata Building was done purposely in order to get good relation ship to the student and get to know how Public Relation is done to the Company and need to have relation ship between the student and the Company itself in order to get either job vacancy.
The purpose of this work is to make sure that we have the relationship between public Relation and what we taught in school by practically that’s why we select TBL because it show the relationship between public Relation and the its company.
To understand more on what is done by visiting the company and essence the activities done by the company and public Relation.
This work help the student to get knowledge and understand what to do and to teach others.
and to conduct the similar work.
ABOUT THE COMPANY
Tanzania Breweries limited (TBL) was established in 1930 as Tanganyika Breweries limited after the Independent the Tanganyika breweries changed its name and named as Tanzania breweries limited in 1975.
The company produce more than 15 brands this include Safari Large, Redds, Castel larger, Bingwa, Konyagi, Castle Milk stout,Tusker, Malta Guiness, Guiness, Kilimanjaro, Ndovu, Balimi.
The raw material which used to produce brands of TBL is sugar from Kilombero mill starchy and hops from India.
Sugar from India is so good company to the Kilombero sugar that’s why they import from India modes to produce quality brands.
THE VISIT
We planned to select the TBL Company to conduct our study to look how public Relation activities are held because the company deals with producing drinks and we do assesement on dirty brands and therefore we have more challenges on this.
DAILY ACTIVITIES
To review what happen in media every day especially the newspaper, TV, Radio and so on to see the competitors do in relations to what the company does. What competitors have and what to do so as to improve the image of company or organization.
The companies communicate with various departments especially the marketing department t in the company in order to see that their brands are advertising well and meet the target.
Having the daily postmortem for all departments on how to handle the company crises from the customers and the problems facing the company which has been broughted from the customers in order to make better.
However the company is well over various activities particular on education health and sports issues like books for project giving Mosquito-net for protect against Malaria to the pregnancy.
Public relation make a research media so that to see which media is the best for the company to advertise their brands to TBC, ITV and which program mostly likely ‘The original comedy’.
Monitory what happens in media every day especially in the news papers.For example the PR monitory include checking what competitor do in relation to what the company does, what competitors have and what the company has.
ACHIEVEMENT
The company has various successes which include, Increase their production due to the fact make they buy digital equipments which make them to produce more than that and they reach all customers from out side especially Uganda, Burundi Angola, Zimbabwe and Kenya.
It has been successful in sponsoring various musicians in Tanzania and outside like the Musician from USA Mr.Chingy and other artistic in Tanzania like awards the Kilimanjaro music award. The following are the changes made buy TBL.
Has changed the Uhuru Primary school by painting color and build the classes and toilets.
Help different women by giving them loans in order to run their business and meet their goals.
Sponsoring match between Editors and different instutions in Tanzania.
It has been successful in bringing water service to the Karume areas.
It also successful on sponsoring match Yanga sports club and Simba.
PROBLEMS.
Coppying of the brands style logo and ideas from other competitors is among the problem.eg Kenya produced the same items.
The Banners of adverts has been removed in the Bars, this is used between the Managers of the Bar by doing negotions with other company to remove them these make customers to change brands by judgeing which brand or stop drinking.
Putting the same advert in a particular place is make people to leave they brand and deside to change it is because they don’t know which one is the best.
Also there is a problem about the distortation of the company product while it may find some time there is a beer with unwanted material while before get out from the production must be do the last check .
Competition where by due to the process there is a problem of sale product to the customer according to the price ,while if the TBL bring their brands to kenya they tend to leave Tanzania and sale their brands that make people fail to get Tanzania brands.
Sponsoring once the company try to sponsor any institute many times they miss to reach their goal because they missinng communication between because sponsoring and sponsor.also there is a problem of profit while a company facing in fail to get profit due to lack ofenough market.
FUTURE PLANS
The plans of the company in the future is to keep on providing and promoting better and cheep product to its customers so that people should be able to get the bronds all over the world.
The plans of the company are to increase new equipment which will be able to produce more products and to give the employment to the society.
To produce some important materials like sugar’ millar and starch instead of depending everthing from outside the country.
To build new industry this will be the biggest than the old one.
To give different opportunity to visit their company for advertising the company e.g and allow the students from The Dar es Salaam School of Journalism [DSJ] and have time to time visiting and sharing experience with various staffs.
RECOMMENDATIONS
The Company should give their workers tools while they are working in the company, because it is risk, a worker to stand a front of the mashine while bottles are passing after being produced,with protection like glasses to protect eye,gloves, boots and element(cup of covering the head), also bulleting proof to protect they body.
Students must go on various companies to apply for field in order to learn more about the activities done instead of applying in media houses only.
We are assisting our belove tutor, to give student more assignment on assessing various companies in order to achieve more in long term, because many of the students whom are applying to the school they know that they are going to learn Journalism only which make them to love the subject and others to specialize with PRA, they will preform better.
CONCLUSION
TBL starting by producing their brand in this regions [Dar es saalam] but now they have a company like that to Arusha, Mbeya, Mwanza are producing Balimi, Ndovu, Kilimanjaro, Safari and other Brands and on 21st May 2009 they have opened a Plant to new industry and the[ Guest of hourner was ] The Prime Minister Mizengo Kayanza Peter Pinda.
No comments:
Post a Comment